fed.com

Our Synthesis Process

We reviewed the data from the directed storytellings and found a set of central themes and reasons for cooking and finding recipes. From those central themes, we were able to extract two general mental models for recipe search. We used these mental models, along with our mood board and directed storytelling to identify a target user group and create a representative persona.

Summary of our process:

• Indentified key motivations for finding recipes
• Created two general mental models
• Indentified target user group
• Created representative persona
• Drafted wireframes to provide form to our ideas